Marketing Strategy

Krone Case History

SITUATION

Krone Technique Pty Ltd planned to launch a new standard in electric cables and connectors. Hidden Talent was commissioned to recommend the appropriate marketing strategy to meet an ambitious sales target.

ACTION

As part of preparing a marketing plan, Hidden Talent commissioned  a quantitative research study amongst wholesalers and face to face interviews with electrical installers. We also carried out a marker review and sales analysis.

OUTCOME

The research identified the potential  influence that electrical installers could have on sales, and  stocking. Hidden Talent's solution was the creation of a loyalty scheme for electrical installers that was called Club Krone.

Launch sales targets were exceeded by 8%