Northbridge Yoga asked the Lucy Walker Design team to develop a new brand identity.The brief required the design to reflect the characteristics of its location and the unique Yoga experience that would be enjoyed by participants. By blending a colour palate that reflected tranquility, and the misty early morning light of its waterside location a new identity began to take shape.These colours were used through the letterforms and combined with the symbol of a classic Yoga pose, the Lotus position, creating a unique and recognisable identity.
New Product Launch-Dr Mark's Hygenie
New Product Launch-Dr Mark's Hygenie
We were asked to design a brand mark for Dr Mark’s Hygenie, a dental appliance cleaning device.
The device is a combination of 3 elements, creating an all-in-one system to clean, store and protect all types of removable dental appliances.
The final design conveys the notion of the 3 elements that interact with each other in a twisting motion to clean the dental appliance within.
Packaging Design.EVIA hemp Yogurt new product launch
New product Launch-Evia Yoghurt hemp seed oil products
We have recently designed a new range of hemp seed oil products for Evia Yoghurt in both 170g and 700g tubs
The final design sits within the established Evia packaging framework to assist customer familiarity, retaining overall design and illustration styling, but calling out Hemp as the point of difference.
This yoghurt is infused with hemp seed oil, one of the world’s best nutrient dense, plant-based oils, giving a beautifully nutty flavour and an optimum ratio of omega 3, 6 & 9 oils.
CLEO-magazine launch design
CLEO design graphics
Source: https://youtu.be/RP6IeqK-Y2E
It's not the 4Ps we should question
It’s not the 4Ps we should question ,It’s the quality of marketers
by Rob Strohfeldt
read on here
http://www.bandt.com.au/marketing/not-4ps-question-quality-marketers
SHE-Launching a magazine with style
graphic design, magazine design.
How much time and money are you still wasting?
Connect the disconnected - read how and why both Forrester and Gartner say this is the most crucial competitive issue for any business through to 2022.
How to destroy years of investment in your brand in one foul swoop!
If you are not serious about Customer Experience Management or are pretending because it's the latest trend – don’t do it.
A great case study.
Scenario:
After being a foundation customer and using Menulog since its inception, purchasing at least weekly.Menulog launched a new website and mobile application, clearly this was not robustly tested both from a functionality and UX user experience point of view. Worst still it seems that marketing and technology did not work together and/or were asleep at the wheel.
Based on that you would not be remiss in asking why launch it on a weekend, the peak period?
Firstly the new UX is not intuitive, clunky and clearly has bugs – the user experience is much worse and it would seem that no time was spent doing UX research or testing at all – in excusable.
Too make matters worse the data transfer of existing customer profiles delivery addresses failed and only transferred the nearest St Corner field and not the full delivery address.
As result lost drivers and lost orders and an awful ordering/purchase process. Thankfully some drivers had the sense to call the customer and ask directly for correct delivery address details and show them what was printed out on the order.But clearly the drivers had huge inconvenience and delays and a bad experience as
THE UPSHOT IS THEY WOULD HAVE BEEN BETTER OFF DOING NOTHING AT ALL.
How much damage has been done to the brand investment over the years as a result?
How many drivers might consider working some were else?
How many partners/suppliers might question is it worth the reflection on them?
How many customers just give up and leave? What’s the lost lifetime value?(use me as an example how much have I been worth purchasing at least weekly over many years and now cancelling account).
How many people will I tell?
What is marketing and technology doing?
Is there any real appreciation of the reality of proper, robust CEM (Customer Experience Management) evolution and data management.
If you don’t want to take it serious, or you want to use excuses like oh we’re a matrix organisation, it’s too difficult to get departments to work together seriously (there are too many silos) or you don’t want to brave enough to give the authority to do it properly – don’t bother, it will be cheaper and good luck too you.
Now some of you may think – well you would say that, you work in the CEM space. Yes of course I do that’s why I’m more sensitive, but I understand how it happens, most of the rest of your customers don’t and don’t care - they just experience that you stuffed it up!
As a customer, a brand I liked and was loyal too I no longer trust – ask yourself what does that cost?
