Northbridge Yoga-Brand Identity

Northbridge Yoga asked the Lucy Walker Design team to develop a new brand identity.The brief required the design to reflect the characteristics of its location and the unique Yoga experience that would be enjoyed by participants. By blending a colour palate that reflected tranquility, and the misty early morning light of its waterside location a new identity began to take shape.These colours were used through the letterforms and combined with the symbol of a classic Yoga pose, the Lotus position, creating a unique and recognisable identity.